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Why You and Your Employees Should Wear Name Badges to Local Events

Volunteer wearing an oval name tag

As a business owner, it’s easy to get caught up in the day-to-day requirements of running your business but there are a lot of benefits to stepping away from your desk and being an active and engaged member of your local community.

Getting out and about to local events like fundraisers, farmer’s markets, carnivals, shows at the community theater, and church donation drives allow you and your staff to meet and mingle with other members of the neighborhood — many of whom may be potential customers. Wearing a company name tag when participating in or volunteering at these events allows other attendees to easily strike up a conversation and offers a passive form of branding for your company that doesn’t feel overtly sales-oriented. Depending on the nature of the event, your business may even score brownie points in the eyes of future customers for being involved and acting as a steward for the community.

A lot of people don’t enjoy being pitched or sold on a product or service. They prefer to find businesses on the recommendation of a trusted friend or family member, or by being meeting a business owner while doing everyday things in the community. That’s why it’s so important to be present at events in your area and for you and your employees to be wearing easily identifiable name badges while there. Bonus points if you choose an option with your logo and employee’s names prominently displayed so they can be seen from a distance!

Another great option for exposure is to actually sponsor a local event and attend with your team – with name tags on and ready to help. Health fairs, craft markets, sports games, and car shows are all great local events for your business to sponsor. Set up a tent or booth, pin on your professional name badges, and be ready to chat with potential customers and community members.

We recommend these name badges for local business owners:

Our name tags are available in metal or plastic, come in a variety of colors and with several fastener options. Not sure where to start? Let us help.